Summary

Memphis Beale St. BBQ Rub captures the essence of Southern barbecue tradition, celebrating Memphis as the "Pork Barbecue Capital of the World." This robust blend is crafted specifically for pork, though it also enhances the flavors of brisket and chicken. The mix features a hearty base of paprika and brown sugar, complemented by an array of spices including European coriander, garlic, allspice, and the warmth of Indian cayenne. Notably, it includes whole mustard, coriander, and celery seeds, adding a distinctive texture to meats. The inclusion of Worcestershire and thyme enriches the complexity, making it a standout choice for slow-cooked dishes.

History

Memphis BBQ has its roots in the early 20th century when the city's bustling riverfront made it a hub for pork production and cooking. The style evolved as pitmasters began perfecting slow-cooking techniques, creating tender, smoky meats infused with a flavorful dry rub. Unlike other regional BBQ styles, Memphis BBQ emphasizes a spice-forward dry rub, often made with paprika, black pepper, garlic, and cayenne, and is served either "dry" or "wet" with a tangy, tomato-based sauce. The focus on pork, particularly ribs and pulled pork, reflects the city’s agricultural history, while the distinctive flavor profile has made Memphis a BBQ capital renowned worldwide.

Why We Love It

Memphis Beale St. BBQ Rub has the ability to transform simple pork cuts into mouthwatering dishes. The chunky texture of the whole seeds in the rub creates a delightful crust on the meat, which not only looks appealing but also enhances the sensory experience of eating. Whether it's pulled pork sandwiches or slow-cooked ribs, this rub adds a depth of flavor that makes each bite a celebration of Southern barbecue.

The More You Know

Memphis hosts the "World Championship Barbecue Cooking Contest", held annually during Memphis in May. It’s one of the largest BBQ competitions in the world, where pitmasters from across the globe compete to showcase their best ribs, pulled pork, and other BBQ creations, solidifying Memphis as a true BBQ capital.