Summary

Tarheel BBQ Rub is a carefully crafted spice blend designed to complement the distinct preferences for pork and thin, vinegary sauces prevalent in the Carolinas. This blend is a bit sweeter, balancing the sharpness of vinegar beautifully.

History

The tradition of barbecue in the Carolinas is steeped in history, with deep roots in both cultural and culinary practices. The region’s barbecue is famously known for its preference for pork and tangy, vinegar-based sauces, a tradition that dates back to the early settlements. The Tarheel BBQ Rub captures this historical essence by blending sweet and spicy elements, reflecting the old-time Carolina pit-cooked barbecue. Historically, spices like those found in this rub were used not only for flavor but also for their preservative qualities, helping to keep meats fresh in the days before refrigeration.

Across different cultures, barbecue rubs and spices have varied significantly. For example, in the Caribbean, similar spice blends might incorporate more exotic flavors like allspice or nutmeg, reflecting their tropical influence. In contrast, the Tarheel BBQ Rub focuses on a balance suitable for the American palate, particularly inspired by the Carolina tradition of barbecue, which is distinct from the smokier, often heavier flavors preferred in places like Texas or Kansas City.

Why We Love It

We crave Tarheel BBQ Rub for its ability to transform simple meats into complex, flavorful dishes. The sweetness of the brown sugar and the depth of the ancho chili offer a perfect counterbalance to the acidity of traditional Carolina barbecue sauces. Whether we're rubbing it on ribs before a slow cook or sprinkling it over chicken as we grill, this rub brings a touch of Carolina barbecue magic to our tables. It's also incredibly versatile—try mixing it into butter for an instant seafood enhancer at your next boil!

The More You Know

Here’s a fun fact: While everyone in the Carolinas might argue over what constitutes "real barbecue," the use of spices like those in the Tarheel BBQ Rub is universally accepted as essential. Did you know that Carolina barbecue is all about simplicity? The region’s pit masters often rely on just a few high-quality ingredients to let the natural flavors of the meat shine through. Spices like those in the Tarheel BBQ Rub were historically prized for their ability to enhance without overpowering. Today, we use them generously to recreate the classic, mouthwatering flavors of Carolina barbecue, bringing a bit of tradition to every meal.