great cinnamon, makes the best zimtsterne
Store owner replied: Ooh, those look delicious! Vietnamese cinnamon really is the best cinnamon for baking because of its strong cinnamony flavor. I'll bet those cookies disappeared quickly, too!
Single Ingredient
Vietnamese Cinnamon
SweetWarmFloral
Dark, rich, and spicy, this Vietnamese cassia powder is simply the boldest and most potent variety available. Also known as Saigon cinnamon, this distinctive cinnamon variety has unparalleled taste with a fiery bite.
Why World Spice?
- Vegan, gluten-free, and filler-free
- Love it or we'll replace it
- Orders over $59 ship free
- Produced in small batches, shortly before shipping
Filler-FreeVeganGluten-FreeEstablished 1995Small Batch
Spice 101
Vietnamese cinnamon is characterized by its dark, rich, and spicy notes, making it the boldest and most potent variety available. This spice is celebrated for its fiery bite and unparalleled taste, which is significantly more intense than the more commonly found Indonesian cassia.
Vietnamese cinnamon, or as it's also known, Saigon cinnamon, boasts a rich history that stretches back to the ancient spice trades of Southeast Asia. This spice is derived from the bark of trees native to the region, specifically the Cinnamomum cassia. It is renowned for its exceptionally high essential oil content, which gives it a more intense and sweeter flavor than other cinnamon varieties. Historically, it was not only a culinary delight but also a commodity that was traded like currency among early merchants in Vietnam.
The use of Vietnamese cinnamon transcends Vietnamese borders, influencing culinary traditions across Asia and later, the globe. In its native land, it was traditionally used in pho, giving this national dish a depth of flavor that is both comforting and distinctive. As it traveled along spice routes, its adoption in various regional cuisines is a testament to its versatility and robust flavor profile.
We adore Vietnamese cinnamon for its audacious flavor that transforms any culinary project. From baking to cooking, its potent essence enhances the taste of everything it touches. We particularly love using it in our cinnamon rolls where it infuses a deep, spicy warmth that makes each bite more memorable than the last. It's our go-to for an extra kick in both sweet and savory dishes, proving that a little can go a long way.
This cinnamon variety is so potent that it's the secret behind the famously irresistible scent of Cinnabon's cinnamon rolls.
Customer Reviews
Overall rating: 5.0 / 5 from 41 reviews.
I use about a tablespoon of World Spice's Vietnamese Cinnamon on my oats every morning, topped with an apple, as well as a sprinkle of it in my coffee. This cinnamon is rich in flavor!
Store owner replied: It is easily the most cinnamony cinnamon, and perfect in so many things because it just makes everything taste better.
I made a delicious honey spice cake for Rosh Hashana with this cinnamon. Wonderful! The cinnamon has a great flavor that complemented the honey, black tea, and whiskey in the cake.
Store owner replied: That looks like a delicious and just really comforting cake for snacking or for dessert! The Vietnamese cinnamon is just a fave for baking, too!
This Vietnamese Cinnamon is spicy and yummy! I made granola using this cinnamon, and the aroma is wonderful.
Store owner replied: That sounds amazing, Rika! Can you imagine a cozier aroma than fresh granola with Vietnamese Cinnamon? Who could resist that warm, sweet-spicy crunch? 😍
I made some snickerdoodles with the Vietnamese cinnamon this week. When I opened the box to grab the last cookie this morning, I was hit with an amazing cinnamon aroma. It was so luscious and warm! I have always loved cinnamon and I feel the Vietnamese cinnamon is a reward for my loyalty. That probably sounds silly but I don’t care; this cinnamon is that good!
Store owner replied: Thanks, Natalie! Snickerdoodles with Vietnamese cinnamon? Pure perfection. I love how you described the aroma—it really does hit differently, doesn’t it? And I totally get it—Vietnamese cinnamon feels like the ultimate treat for true cinnamon lovers. 🍪✨
Use it for French toast and other goodies, love it!
Store owner replied: Thanks for sharing your sweet success with us! 🥞🍞❤️
a pantry stable. Love this one for cinnamon rolls. Good stron flavor for any thing that needs cinnamon
Store owner replied: It's the only cinnamon we reach for when we bake, and an absolute must for cinnamon rolls! Also delicious in oatmeal, too. It's just a more cinnamony cinnamon, which is why people love it so much in baked goods.
Use it all the time in our bulk baking
Store owner replied: It really is the best (and most popular) cinnamon to bake with. It just seems to make anything we bake with it just a little more cinnamony. Definitely a staff favorite.
the aroma and flavor of this cinnamon make it perfect for baking but also made into cinnamon sugar for topping oatmeal etc.
Store owner replied: The aroma definitely hooks you in, and the flavor keeps you coming back. We love it in baking, too, and it just makes any oatmeal taste yummier.
Love love love the Vietnamese cinnamon. This is the third order we have gotten of it. We absolutely continue to order this. It’s beyond five stars.
Store owner replied: It's so easy to use, too. Just a little sprinkle here, a sprinkle there...and an absolute must for baking.
A very flavorful cinnamon and it smells great too.
Store owner replied: Got it! Vietnamese Cinnamon is so bold and fragrant—it really takes everything up a notch. The smell alone is magic! 🍂✨
I love this cinnamon! Grocery store cinnamon isn't even in the same galaxy as this. It makes everything I use it in taste so wonderful, especially my morning oatmeal.
Store owner replied: Thanks, Terry! I agree 1000%—grocery store cinnamon doesn’t even come close. ⭐️! Perfect choice for leveling up your morning oatmeal! ✨🍂
My wife is really excited to use this new cinnamon in her baking. We always use "regular" cinnamon, or rather the most commonly used one. We are excited to "spice" things up!
Store owner replied: Thanks, Matthew! Love that your wife’s ready to level up her baking with this cinnamon. It’s always fun to “spice” things up—can’t wait to hear what you make! 🌟✨
Great flavor, and especially bright when it is freshly ground.
Store owner replied: Vietnamese cinnamon packs a punch with its super sweet, bold flavor—thanks to its high essential oil content. It’s the spice trade’s OG star! 🌟✨
Absolutely the best cinnamon ever! Hands down!
Store owner replied: Thank you! We couldn’t agree more—Vietnamese Cinnamon is truly next-level. Once you’ve tried it, there’s no going back. It’s the kind of flavor that makes everything better! 🌟✨
Love it on my oatmeal and cinnamon toast. Wow, all those kid memories. Bet you can’t eat a tablespoon of this glorious power, don’t breathe in.
Store owner replied: Thank you! Vietnamese Cinnamon really is nostalgia in a jar—perfect for oatmeal and cinnamon toast! And yes, it’s definitely for savoring, not for cinnamon challenges. 😉✨
Ups the cinnamon game 100%.
Store owner replied: Taking cinnamon to the next level! 💯🔥 So glad it’s adding that bold kick!
I do love this cinnamon, makes everything taste better
Store owner replied: It’s like a little sprinkle of magic in every dish. So glad it’s adding that extra deliciousness to your kitchen! 🧁🍂
The BEST cinnamon on the market!
Store owner replied: Thanks so much, Terrie! 🌟 We’re thrilled you think our Vietnamese Cinnamon is the best—it means the world to us! Happy baking! 😊
It amazes me how different cinnamon varieties are. This gem is full on cinnamon flavor and scent. I made cinnamon rolls. The house smells wonderful. Highly recommend by an expert baker! Next is cinnamon bread!
Store owner replied: I’m thrilled you enjoyed the full-on flavor and aroma of our cinnamon. Your cinnamon rolls sound like they turned your house into a bakery wonderland! If you ever need a taste tester for that cinnamon bread, just know I’m available—consider this a formal offer to be your official sample taster! 😉 Keep baking those delicious creations!
I’ve been shopping at World Spice for 15+ years and still, they exceed my expectations in their inventory, prices, and speedy delivery.
This is the absolute best cinnamon! I wouldn't consider using any other and World Spice is the only place I purchase it from. Always fresh and fabulous!
Phenomenal! I love this Vietnamese Cinnamon spice!!! It’s so fresh and I would recommend it to all my friends & family! It arrived in a strong, zip bag which keeps the spice fresh! It’s so much fresher than store bought…I highly recommend!
Marvelous! Full flavor
Highly recommended! This cinnamon has a rich warmth and adds just the right bit of interest to almost any dish - especially chicken! It's been a staple in my house for over a decade.
Really loved it! Great depth of flavor
Good and good for you! It’s a wonderful cinnamon. I put it everyday in my coffee. Delicious!
Great! A household staple, and fresh. Can’t duplicate it in regular stores
Great! Very aromatic. Great quality
Great! This cinnamon is my go to favorite for all occasions.
Highly recommended! Smells heavenly
Great! Like all the spices from World Spice, this cinnamon is fresh and full of flavor.
Perfect cinnamon I've tried this and the "True" cinnamon but I personally prefer the Vietnamese, it has a much stronger cinnamon flavor. I end up using less of it because it packs such a delicious punch. I'll never go back to store-bough cinnamon, the freshness of flavor just can't compare.
Fantastic! This is our “go to” cinnamon for granola, baked goods, and North African cuisine for its sophisticated complexity and clear cinnamon flavor.
Highly recommended! Fragrant and great for baking and making granola- when you open the jar its like fall in a spice
Excellent! Wonderful flavor
Marvelous! Smells so rich and spicy; delicious in any dish requiring cinnamon.
above and beyond!! Big thanks to the social media team for helping with a broken/missing free shipping offer. I always love your cinnamon, it’sa go to!
Great! It has the full, rich, warm taste of cinnamon. Absolute best in pies, breads, and cookies. When I ran out, I tried using standard cinnamon. Everyone noticed the "cinnamon" wasn't the same... Time to order more!
Outstanding product, great on latte
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